Advertising Age Article Abstract
Media companies once lamented that ads worth dollars offline were only worth dimes on the web. It's even worse on mobile. ...
Advertising Age delivers 24/7 coverage to the top marketing, media and agency news. At this time, you've reached the end of your 10 article free preview for the month.
Source: http://adage.com/article/digital/mobile-s-massive-growth-equal-real-revenue/237511/
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