Online business advertising, when done correctly is very powerful. It totally changes the traditional approach to how businesses attract sales. Traditionally sales had to be closed by a rep face to face, very time consuming. Now through positioning your business in the way of customers with needs that you can fulfill, your customer can find you ? amazing. The secret is ? How do you position your business in the right places.
What is your number 1 goal with online advertising or online marketing? It is to attract as many new paying customers as possible ? simple. So, with everybody giving you conflicting advice on how you should go about your new ideas, who should you listen to? Well, with your goal in mind you should listen to someone who understands your number 1 goal ? new customers. Does this include Web designers? ? NO. Web designers know how to build websites. they will often build fancy over the top sites that in my opinion are rubbish. they make it too difficult for:
a) The potential customer to know what needs are going to be met by the company who owns the site. So they get frustrated and leave.
b) They do not place contact details on every page. the potential customer has to look to hard for a phone number or email address. They get frustrated and leave. CONTACT DETAILS SHOULD BE ON EVERY PAGE. Make it as easy as possible for your customers to spend their money.
c) They do not know how to position their sites ? So your customer finds it.
You do not need a website ? You need a website that works. A website that meets your goal. A lead generation website, this is a website that will show on page 1 of Google in your target customer area. Normally 20-30 mile radius from your premises. A highly effective marketing tool that creates customers. So when you feel blinded by techno babble from your web designer ask them what they know about lead generation websites. Ask them ? How can I dominate Google in my area for my goods or services. Then watch them struggle.
Every thing I have mentioned can be done the slow way ? The way I learnt them or you can hire an expert maybe someone who knows them inside out.
I now run Offline 2 Online Marketing Ltd. I help and advise small to medium sized businesses expand their sales through the internet. I do all the work and you get all the new customers. Google has now overtaken Yellow pages as the number 1 tool for finding businesses in your area. This isn?t something you should do, this is something you will have to do. Google is a worldwide business and we work with companies worldwide.
We do not get technical because many people are fearful of all the terminology. We do get results and guarantee them.
Any questions please send me an email or call my assistant. The details are on the website.
James Gallagher
http://www.offline2onlinemarketingltd.co.uk
Source: http://onlineadvertising.buyjoy.org/online-business-advertising-online-marketing/
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